Understanding our science and technology
Get these to complete your routine.
Sustainability
An unwavering need to protect our planet.
We embrace eco-friendly practices, ensuring our processes such as fermentation are sustainable with recyclable packaging and smarter production methods, ensuring your beauty routines nurtures both your skin and our duniya.
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Sustainability Technology Ingredients Our Family Our Indian HeritageTechnology
Harnessing nature with modern vigyaan / innovation.
Our advanced Skinbiotic technologyTM supercharges traditional ingredients, delivering powerful results that cater to Indian skin needs, merging ancient wisdom with cutting-edge science for truly transformative skincare.
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Sustainability Technology Ingredients Our Family Our Indian HeritageIngredients
Pure nourishment from native biotopes and Kisano ki Shaan
We source our ingredients from their homeland ecosystem, for example saffron from Kashmir, where they have adapted to thrive. This maximizes their active percentages and potency.
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Sustainability Technology Ingredients Our Family Our Indian HeritageOur Family
Together, we rise.
Our team is a family of passionate individuals dedicated to crafting skincare that celebrates Indian heritage, values sustainability, and prioritizes your skin's health, beauty, and wellness.
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Sustainability Technology Ingredients Our Family Our Indian HeritageOur Indian Heritage
Rooted in rich desi traditions from Nani ka Gyaan
Our formulations honor India's diverse beauty practices, blending ancient wisdom with modern technology, creating a line of products that reflect the essence and vibrancy of Indian culture.
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Sustainability Technology Ingredients Our Family Our Indian HeritageFrequently Asked Questions.
Yes! Befikar Begum is clinically tested for all skin types, including sensitive skin. Its sulfate-free, plant-based surfactants cleanse gently without irritation, maintaining the skin’s pH balance. With glycerin and panthenol, it hydrates and repairs dry skin, while gluconolactone (a PHA) helps remove excess oil for oily skin. It's a versatile cleanser suitable for a variety of skin needs.
Yes! Befikar Begum has a formula pH of 5.5 just identical to your skin! Ithelps maintain your skin’s natural pH balance while cleansing, ensuring your skin stays healthy and refreshed without feeling stripped or dry.
Yes, Befikar Begum is safe for daily use. It is dermatologically tested and undergone clinical trials to ensure its safety and efficacy for all skin types, including sensitive skin It's formulated with clean, gentle ingredients, free from harmful chemicals.
Absolutely! Cleansing is essential for everyone, even if you don’t wear makeup. It helps remove daily impurities from pollution, sweat, and excess oil off your skin.
You should cleanse your face twice a day—once in the morning to remove overnight oils and prepare your skin for optimal absorption of active serums, and again at night to clear away dirt, pollution particles, residual sunscreen and makeup, preventing clogged pores and breakouts. This routine helps keep your skin fresh, balanced, and ready to absorb other skincare products more effectively.
Yes, we have Coco-Glucoside: Another mild, non-ionic surfactant that can effectively remove makeup and dirt. And amphoreric surfactants - Cocamidopropyl Betaine: A commonly used surfactant that aids in cleansing, foam boosting, and mildness.
Yes and no! Befikar Begum uses natural chlorophyll derived from plant leaves for its slightly green color. The fragrance used, however, is synthetic. At Poshan, all of our products are taken through rigorous safety testing which includes dermatologists' safety testing. We can assure you the percentage of fragrance we've used is lower than the recommended percentage for safety. For face care that contains fragrance we use less than 0.5%.
For each cleanse, a small amount is all you need! Pump out about a pea-sized amount of cleanser—it’s enough to create a gentle lather that will effectively cleanse your face without stripping it. A light foam created by rubbing hands will help remove dirt, oil, and impurities, leaving your skin feeling refreshed and clean.