

Subah Shaam (AM and PM) do your cleansing ka kaam!
- Morning: Freshen up for better absorption of your serums and creams (clean skin means all products work their best!).
- Evening: Say tata to dirt, pollution, sunscreen, and oil—unclog those pores and let your skin breathe!
- Wet your face.
- Pump out a chutki bhar (pinch full) of cleanser.
- Wet your hands a bit, rub together for some light jhag (foam).
- Massage in circular motions for 30 seconds—this lets all the nutrients soak in before rinsing off!
- Rinse with water and pat dry.
Makeup Removal: Pump on dry hands, massage onto a dry face/neck. Gradually add water, massage for a minute, then rinse. All done!
Complete your healthy skin routine
RecommendedFrequently Asked Questions.
Yes! Befikar Begum is clinically proven under dermatological control for all skin types, including sensitive skin. It’s formulated with gentle plant-based surfactants that are sulfate-free and so they cleanse without irritation while maintaining skin’s pH so perfect for non-stripping yet deep cleansing. Since it’s packed with glycerin and panthenol it hydrates and repairs the skin, so it’s non-stripping for dry skin types. The gluconalactone a PHA, helps remove excess oil in oily skin type. It is packed with anti-oxidant superfoods that also help the skin. Yes! Befikar Begum is clinically tested for all skin types, including sensitive skin. Its sulfate-free, plant-based surfactants cleanse gently without irritation, maintaining the skin’s pH balance. With glycerin and panthenol, it hydrates and repairs dry skin, while gluconolactone (a PHA) helps remove excess oil for oily skin. It's a versatile cleanser suitable for a variety of skin needs.
Yes! Befikar Begum has a formula pH of 5.5 just identical to your skin! Ithelps maintain your skin’s natural pH balance while cleansing, ensuring your skin stays healthy and refreshed without feeling stripped or dry.
Yes, Befikar Begum is safe for daily use. It is dermatologically tested and undergone clinical trials to ensure its safety and efficacy for all skin types, including sensitive skin It's formulated with clean, gentle ingredients, free from harmful chemicals.
Absolutely! Cleansing is essential for everyone, even if you don’t wear makeup. It helps remove daily impurities from pollution, sweat, and excess oil off your skin.
You should cleanse your face twice a day—once in the morning to remove overnight oils and prepare your skin for optimal absorption of active serums, and again at night to clear away dirt, pollution particles, residual sunscreen and makeup, preventing clogged pores and breakouts. This routine helps keep your skin fresh, balanced, and ready to absorb other skincare products more effectively.
Yes, we have Coco-Glucoside: Another mild, non-ionic surfactant that can effectively remove makeup and dirt. And amphoreric surfactants - Cocamidopropyl Betaine: A commonly used surfactant that aids in cleansing, foam boosting, and mildness.
Yes and no! Befikar Begum uses natural chlorophyll derived from plant leaves for its slightly green color. The fragrance used, however, is synthetic. At Poshan, all of our products are taken through rigorous safety testing which includes dermatologists' safety testing. We can assure you the percentage of fragrance we've used is lower than the recommended percentage for safety. For face care that contains fragrance we use less than 0.5%.
For each cleanse, a small amount is all you need! Pump out about a pea-sized amount of cleanser—it’s enough to create a gentle lather that will effectively cleanse your face without stripping it. A light foam created by rubbing hands will help remove dirt, oil, and impurities, leaving your skin feeling refreshed and clean.
Absolutely! Befikar Begum is gentle yet effective, making it suitable for acne-prone skin. The formula contains gluconolactone (a mild PHA), which gently exfoliates dead skin cells and unclogs pores, reducing breakouts without causing irritation. Plus, the hydrating ingredients like glycerin and aloe vera keep your skin balanced and calm, preventing further irritation. And most importantly, our probiotic blend balances the skin microbiome and helps eliminate the root cause of acne, the bad C. acnes strains.
Befikar Begum doubles up as an excellent makeup remover. Its gel texture breaks down makeup, dirt, and sunscreen effortlessly. For best results, apply the cleanser on dry skin, gently massage it to dissolve makeup, then add a bit of water to emulsify and rinse everything off, leaving your skin clean and refreshed.
Not at all! Befikar Begum is carefully formulated with skin-loving ingredients like aloe vera and glycerin that hydrate while cleansing, ensuring your skin feels soft and nourished post-cleanse. It’s pH-balanced, so it maintains your skin’s natural moisture barrier, leaving it feeling fresh and never tight or dry.