ESSENTIAL gentle

CLEANSER

BEFIKAR BEGUM

GENTLE FACE CLEANSER & MAKE-UP REMOVER 150 ml

Daily green juice for your skin! Deeply cleanses, nourishes and balances.

₹ 495.00
(inclusive of all taxes)
Kya Baat hai!?

The Indian Superfood Cleanser— Packed with bioferments of gotu kola & aloe vera for that haaye-haaye hydration, plus more greens for antioxidant-rich cleansing. Removes makeup, keeps pores saaf-suthra, and mantains pH. Ideal for even sensitive skin, Befikar Begum leaves skin fresh, balanced, and pollution-free.

Still unsure? Try our quiz to see if it’s right for you!
BEFIKAR BEGUM GENTLE FACE CLEANSER
₹ 495.00

More about our benefits.

Indian Superfood pH-balanced cleanser!

  • Actives: Vitamin B5 for real malham jaisa repair, gluconalactone (a PHA) for daily mild sa exfoliation, and glycerin for hydration.
  • Power-packed probiotics and plant extracts, even when rinsed off, gives our skin lasting goodness!
  • Texture: With a malai jaisa rich gel texture that lathers into a mild foam, it feels super soothing and leaves your skin soft, supple, and bilkul makhan smooth—just like that desi nuskha, but better!

How to Use.

Subah Shaam (AM and PM) do your cleansing ka kaam!

  • Morning: Freshen up for better absorption of your serums and creams (clean skin means all products work their best!).
  • Evening: Say tata to dirt, pollution, sunscreen, and oil—unclog those pores and let your skin breathe!
  • Wet your face.
  • Pump out a chutki bhar (pinch full) of cleanser.
  • Wet your hands a bit, rub together for some light jhag (foam).
  • Massage in circular motions for 30 seconds—this lets all the nutrients soak in before rinsing off!
  • Rinse with water and pat dry.

Makeup Removal: Pump on dry hands, massage onto a dry face/neck. Gradually add water, massage for a minute, then rinse. All done!

Our superior ingredients.

WATER, SODIUM C14-16 OLEFIN SULFONATE AND SODIUM COCOAMPHOACETATE AND COCAMIDE MEA, COCOBETAINE, SODIUM LAUROYL SARCOSINATE, COCOGLUCOSIDE, DECYL GLUCOSIDE. PEG-150 DISTEARATE, PANTHENOL, GLYCERIN, GLUCONOLACTONE, PHENOXYETHANOL AND ETHYLHEXYLGLYCERIN, PARFUM, LACTOBACILLUS/ ALOE VERA FERMENT, LACTOBACILLUS/ CENTELLA ASIATICA (GOTU KOLA) FERMENT, SPINACH OLERACEA LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) EXTRACT, OCIMUM SANCTUM (TULSI) LEAF EXTRACT, AZADIRACHTA INDICA (NEEM) LEAF EXTRACT, CAMELLIA SINESIS (GREEN TEA) LEAF EXTRACT, MORINGA OLEIFERA LEAF EXTRACT, CORIANDRUM SATIVUM (CORRIANDER) LEAF EXTRACT, MEDICAGO SATIVA (ALFALFA) EXTRACT, LACTOCOCCUS FERMENT LYSATE, BIFIDA FERMENT LYSATE, CHLOROPHYLL.

Write to us at help@poshanskincare.com to learn more about any ingredient that confuses you.

Understanding our science and technology

What does gentle cleansing mean, why is it important?

Gentle cleansing preserves the skin’s lipid barrier and microbiome, crucial for hydration and defense. Our barrier, rich in lipids and ceramides, locks in moisture and blocks irritants, but harsh cleansers can lead to water loss and irritation. Mild, pH-balanced formulas (4.5-5.5) maintain this balance, protecting beneficial bacteria and preventing dryness. Ultimately, gentle cleansing supports long-term skin health, hydration, and resilience against environmental stressors.

How does this cleanser work?

Our Befikar Begum Gentla Face Cleanser, with a skin-friendly pH of 5.5, combines gentle, non-sulfate surfactants with hydrating panthenol and glycerin.Probiotics balance your microbiome, while aloe, gotu kola, and a superfood blend—spinach, cucumber, moringa, alfalfa, and coriander—nourish deeply. This powerhouse formula cleanses effectively, preserving hydration and supporting barrier health, making it perfect for radiant, balanced skin every day!

Get these to complete your routine.

WITH BIOFERMENTS

FOR SENSITIVE SKIN

CRUELTY-FREE

CLINICALLY TESTED

100% VEGAN

Sustainability

An unwavering need to protect our planet.

We embrace eco-friendly practices, ensuring our processes such as fermentation are sustainable with recyclable packaging and smarter production methods, ensuring your beauty routines nurtures both your skin and our duniya. 

LEARN MORE ABOUT OUR COMMITMENT TO:

Sustainability Technology Ingredients  Our Family Our Indian Heritage 

Technology

Harnessing nature with modern vigyaan / innovation. 

Our advanced Skinbiotic technologyTM supercharges traditional ingredients, delivering powerful results that cater to Indian skin needs, merging ancient wisdom with cutting-edge science for truly transformative skincare. 

LEARN MORE ABOUT OUR COMMITMENT TO:

Sustainability Technology Ingredients  Our Family Our Indian Heritage 

Ingredients 

Pure nourishment from native biotopes and Kisano ki Shaan 

We source our ingredients from their homeland ecosystem, for example saffron from Kashmir, where they have adapted to thrive. This maximizes their active percentages and potency. 

LEARN MORE ABOUT OUR COMMITMENT TO:

Sustainability Technology Ingredients  Our Family Our Indian Heritage 

Our Family

Together, we rise. 

Our team is a family of passionate individuals dedicated to crafting skincare that celebrates Indian heritage, values sustainability, and prioritizes your skin's health, beauty, and wellness.

LEARN MORE ABOUT OUR COMMITMENT TO:

Sustainability Technology Ingredients  Our Family Our Indian Heritage 

Our Indian Heritage 

Rooted in rich desi traditions from Nani ka Gyaan 

Our formulations honor India's diverse beauty practices, blending ancient wisdom with modern technology, creating a line of products that reflect the essence and vibrancy of Indian culture.

LEARN MORE ABOUT OUR COMMITMENT TO:

Sustainability Technology Ingredients  Our Family Our Indian Heritage 

Customer Reviews

Based on 30 reviews
80%
(24)
17%
(5)
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3%
(1)
K
Khushi
Must Try!

Heyyy!
Omg,it has just been a few times that i have been using POSHAN but it has done magic to my face!!! I feel so fresh, good and my face has a different glow!!
Thankyouu so much , please keep making such wonderful products with same formulation❤️

H
Harjas
My Skin (& Heart) Loves Poshan🪄😍

I’ve been using the Befikar Begum Cleanser and I’m honestly obsessed it’s too good, so gentle yet effective. Fab fab fab product!
Also, I absolutely love the brand story….so refreshing and rooted. 💚Consider me a fan for life!🥰 Also it smells very amazing and nostalgic to me. 🪄

M
Meenaz Haque
Great cleanser

Works as mentioned, leaves a clear, supple skin.

R
Riya Berde
Best for Acne prone and sensitive skin

the wase wash does not dry out my skin . help to keep skin smooth , firm and clean .

M
Mihir
Love the green color of the liquid. What a delight.

Everytime I notice that the liquid is actually green gives me so much joy and makes the experience fun. This product has finally got me using an actual facewash instead of my Nivea 7in1.

We’re so glad to hear you love the colour — and that it brings you joy every time you use it! That gorgeous green comes naturally from the plant extracts we pack into the formula — think of it as a green juice for your skin. So happy to know we’ve converted you from the Nivea 7-in-1 to something more nourishing and fun!

No Nazar, No Bakwas,
Just Team Poshan

Frequently Asked Questions.

Yes! Befikar Begum is clinically proven under dermatological control for all skin types, including sensitive skin. It’s formulated with gentle plant-based surfactants that are sulfate-free and so they cleanse without irritation while maintaining skin’s pH so perfect for non-stripping yet deep cleansing. Since it’s packed with glycerin and panthenol it hydrates and repairs the skin, so it’s non-stripping for dry skin types. The gluconalactone a PHA, helps remove excess oil in oily skin type. It is packed with anti-oxidant superfoods that also help the skin. Yes! Befikar Begum is clinically tested for all skin types, including sensitive skin. Its sulfate-free, plant-based surfactants cleanse gently without irritation, maintaining the skin’s pH balance. With glycerin and panthenol, it hydrates and repairs dry skin, while gluconolactone (a PHA) helps remove excess oil for oily skin. It's a versatile cleanser suitable for a variety of skin needs.

Yes! Befikar Begum has a formula pH of 5.5 just identical to your skin! Ithelps maintain your skin’s natural pH balance while cleansing, ensuring your skin stays healthy and refreshed without feeling stripped or dry.

Yes, Befikar Begum is safe for daily use. It is dermatologically tested and undergone clinical trials to ensure its safety and efficacy for all skin types, including sensitive skin It's formulated with clean, gentle ingredients, free from harmful chemicals.

Absolutely! Cleansing is essential for everyone, even if you don’t wear makeup. It helps remove daily impurities from pollution, sweat, and excess oil off your skin.

You should cleanse your face twice a day—once in the morning to remove overnight oils and prepare your skin for optimal absorption of active serums, and again at night to clear away dirt, pollution particles, residual sunscreen and makeup, preventing clogged pores and breakouts. This routine helps keep your skin fresh, balanced, and ready to absorb other skincare products more effectively.

Yes, we have Coco-Glucoside: Another mild, non-ionic surfactant that can effectively remove makeup and dirt. And amphoreric surfactants - Cocamidopropyl Betaine: A commonly used surfactant that aids in cleansing, foam boosting, and mildness.

Yes and no! Befikar Begum uses natural chlorophyll derived from plant leaves for its slightly green color. The fragrance used, however, is synthetic. At Poshan, all of our products are taken through rigorous safety testing which includes dermatologists' safety testing. We can assure you the percentage of fragrance we've used is lower than the recommended percentage for safety. For face care that contains fragrance we use less than 0.5%.

For each cleanse, a small amount is all you need! Pump out about a pea-sized amount of cleanser—it’s enough to create a gentle lather that will effectively cleanse your face without stripping it. A light foam created by rubbing hands will help remove dirt, oil, and impurities, leaving your skin feeling refreshed and clean.

Absolutely! Befikar Begum is gentle yet effective, making it suitable for acne-prone skin. The formula contains gluconolactone (a mild PHA), which gently exfoliates dead skin cells and unclogs pores, reducing breakouts without causing irritation. Plus, the hydrating ingredients like glycerin and aloe vera keep your skin balanced and calm, preventing further irritation. And most importantly, our probiotic blend balances the skin microbiome and helps eliminate the root cause of acne, the bad C. acnes strains.

Befikar Begum doubles up as an excellent makeup remover. Its gel texture breaks down makeup, dirt, and sunscreen effortlessly. For best results, apply the cleanser on dry skin, gently massage it to dissolve makeup, then add a bit of water to emulsify and rinse everything off, leaving your skin clean and refreshed.

Not at all! Befikar Begum is carefully formulated with skin-loving ingredients like aloe vera and glycerin that hydrate while cleansing, ensuring your skin feels soft and nourished post-cleanse. It’s pH-balanced, so it maintains your skin’s natural moisture barrier, leaving it feeling fresh and never tight or dry.